Get ready everyone. And don’t take this the wrong way. The truth is, nobody cares about your business.
Not until they need you.
The good news, they will need you. The key is to be easy to find when they do.
Stand up and do a happy dance right now because you have the luck and good fortune to be in the Digital Age! More people than ever before utilize technology of some form to get information.
A digital strategy is a must to reach your present customers, potential customers and anyone in between. Targeted and measurable, digital advertising is the most efficient and effective way to be top of mind when your customers need you.
Digital marketing is important, but it should fit within a comprehensive marketing strategy that starts with research and establishing (or identifying) organizational goals. Sounds boring, right? No – this is the magic of it! Forming strategy based on organizational goals, tied to measurable results, evaluating and re-working strategy is an endless, exciting cycle of possibilities. This is not one size fits all - a sound marketing strategy should be unique to the goals of the overall organization.
So, is it true what they say about everyone being a marketing expert? I tend to think that there are no experts. It is a random mixture of skill, knowledge, and sometimes luck that makes marketing magic.