While September may seem too early to think about the winter holidays, those pumpkins will turn into sugarplums in a blink of the eye. Brands are starting to rev up their holiday advertising campaigns and consumers are prepared to put on the blinders as the hurricane of media messages is hurled at them. How can your brand overcome this media clutter?
Have consumers experience your product or service directly.
It is as simple as having consumers touch, hold, feel, play with your brand in a non-threatening environment. This could be a sample, product demonstration, or interactive event; it is dependent on what your brand’s goals are and what is the best fit to reach your campaign objectives.
Utilize non-traditional mediums to reach consumers.
LED billboards, building projections, and wild postings can target high-traffic areas that are not readily accessible by traditional advertising, allowing for marketing messaging to reach consumers and capture their attention in unique ways. These campaigns can also be interactive, creating an event space around the activation.
Do something different.
Everyone has candy cane lanes decked out with tinsel. This is the time to be noticed and stand out in the crowd. Consumers will notice if your brand takes a risk and does something different. Aim to appeal to the convenience of the consumer because no one wants to stand around in yet another holiday line.
Experiential marketing campaigns can be highly effective in capturing the attention of consumers during the hectic holiday season. Don’t limit yourself to traditional advertising to spread the holiday cheer.