Blogging- Is It Important For My Business?
In this week's blog, we'll focus on...well, blogs and if its a relevant strategy in your business' overall digital marketing strategy.
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What’s Next For Google in 2018?
Over the years, Google has continued to transform the realm of search engine optimization. Being the industry leader, it is only fair for marketers to keep up with the trends and keep up with the path being set by Google.
Marketing through Instagram
With more than 500 million users, Instagram is a social network that provides a marketing platform to reach potential customers from all over the world. In order to utilize Instagram for marketing, there is a need to increase your following on a steady...
Designing an ad campaign
Designers have to wear a lot of hats these days. You might create a website one day, a brochure the next, and an ad campaign for print or social media after that. Designing ad campaigns can be tricky if you haven’t done a lot of it. The canvas is often...
Live video as a marketing tool
Utilizing social media is key to a business’s marketing strategy, and live video is a new resource that is becoming a sensational trend in online marketing. Twitter has Periscope, Facebook has a live video component, and now Instagram does as well,...
Try duotone in design
Duotone is a vibrant design trend that is regaining popularity, and there are many ways to incorporate it into your next design. Duotone is the use of two colors. The technique comes from the days of printing presses. Duotone prints are made in two shades...
Changing SEO trends for 2017
Now is a good time to review some current SEO statistics and leverage them in planning for the future. Understanding how the data can shape your website into a discoverable site that engages and converts visitors is key to a sound SEO marketing strategy....
Basics of Typography
It’s not what you say, but how you say it. While that usually refers to tone of voice, today it is referring to typography. Typography is essentially the way the text is arranged. Not only will your words say a lot with their literal message,...
Benefits of Going Green
It’s no secret that going green can do wonders for a company’s image. Research has shown that people are willing to pay more for products that are proven to be environmentally friendly. Not only can the company do things to reduce its carbon...
How Hashtags Can Help You
Hashtags are becoming more popular as an easy and free marketing tool. With many social media platforms adopting the use of hashtags, it’s something that is too valuable to pass up. Hashtags allow marketers to categorize posts, gather attention and...