A brand is an image that identifies a product and differentiates it from its competitors. A brand is used to establish yourself and distinguish yourself from others.
But what about when the identity isn’t uniform?
“YouTube is a great example with its powerful red and iconography that you associate with YouTube. Whether you are looking on your phone, tablet, or desktop, you know what site you’re on,” said one of our designers Paul Donnell.
But that wasn’t always the case. 
In the early days of iOS, the icon for YouTube was a television set (a vintage one at that) and didn’t resonate with the YouTube brand.
“If you showed that to a teen, they would be to tell that it is a screen, but maybe not know it is an old TV. They definitely wouldn’t think of YouTube,” Paul said.
But now it’s got the red square with the white play button that everyone can associate with YouTube.
Whether you are on the desktop site, an iPhone, Android phone or any kind of tablet, this is these are the colors and symbols you see for YouTube. No matter the platform, people know what they are looking at.