It’s no secret that going green can do wonders for a company’s image.
Research has shown that people are willing to pay more for products that are proven to be environmentally friendly. Not only can the company do things to reduce its carbon footprint, like changing to CFL bulbs or recycling, but also going green in their advertising. Here are some suggestions to advertising in an environmentally friendly way.
It’s no secret that going paperless saves trees and ultimately reduces waste. Instead of sending a mailer that might ultimately end up in the trash, send out emails with the same content. Not only do you save tons of paper products, but using the internet allows your clients access to more information if they should want it.
Switch to post-consumer waste (PCW) paper
If you have to use paper, try using eco-friendly paper. Only PCW paper is made entirely from the paper we place in our recycling bins each day. Making PCW recycled paper uses 45% less energy and creates half the waste of the traditional paper-making process. Purchasing products labeled as 100% PCW ensures you are using papers with the least impact. If 100% is not available, look for options with as much PCW content as possible, and don’t forget to recycle all your paper scraps instead of sending them to the landfill.
Use greener promo products
Promotional items are a great way to get people to advertise your business, from pens to T-shirts to cups and anything else you can think of. Choosing promotional items that are reusable or made from recycled materials are great options for greener businesses. Have T-shirts that are made from recycled materials, like water bottles. Have pens that can be refilled instead of thrown away when they run out. Another option would be to have reusable water bottles as a promotional item. This way, anyone using to product is advertising your business when they hit the gym, go to the beach or just use it in their everyday lives.
There are tons of options for using greener practices in advertising, and adopting these practices is sure to improve your business and your image.